01
Campaign Strategy and Setup
We build campaigns around how your specific customers search. Search intent, match types, negative keyword lists, ad groups, and budget allocation. All mapped before a single dollar is spent.
Google Ads Management That Produces Real Enquiries
Google Ads (formerly Google AdWords) puts your business at the top of search results from the moment your campaign goes live. We set up, manage, and optimize campaigns so every dollar of your budget goes towards real enquiries from real customers, not wasted clicks from an audience that was never going to contact you. 6+ years of hands-on paid search experience with 50+ businesses served across our portfolio.
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Trusted by local businesses across our portfolio
Google Ads Without Proper Management Is a
Than You Bad Investment
Here's what we hear from small business owners who tried Google Ads before calling us:
"I spent $800 in two weeks and got two enquiries. Both were wrong fits."
"An agency managed it for six months and sent me a monthly PDF. My phone never rang more."
"I have no idea which keywords are actually working."
Poorly managed Google Ads drains your budget on clicks from people who were never going to buy from you. The platform's default settings are built for larger advertisers. For a small business with a specific audience and service area, the setup needs more precision than Google's own recommendations provide. That's what we deliver.
What's Included
What Our Google Ads Management Service
Covers
We handle every part of local SEO. Tell us where you are and who you serve, and we sort the rest.
02
Ad Copy and Creative
We write every headline and description. Copy that qualifies the right clicks and filters out the wrong ones. Your ad should attract the customer you want and discourage the one you don't.
03
Landing Page Review
Sending ad traffic to your homepage is one of the most common reasons campaigns underperform. We review your landing pages and recommend changes that improve the conversion rate of every click you're paying for.
04
Conversion Tracking Setup
Calls, form submissions, direction requests. We set up tracking before any campaign goes live, so we measure what actually matters, not just which ads got the most clicks.
05
Ongoing Optimization
Bid adjustments, negative keyword additions, ad testing, and budget reallocation. Campaigns are reviewed and adjusted regularly, not set and left.
06
Monthly Reporting in Plain Language
One clear monthly report covering spend, cost per enquiry, top-performing keywords, and what we're working on next. No 40-page documents full of numbers without context.
One team, one invoice, one clear line of accountability.
Book a Free Local SEO Consultation →
Who This Is For
For Small Businesses That Need Enquiries Now, Not in Six Months
SEO builds long-term organic visibility. Google Ads produces results immediately. We work with small business owners who need both, or who are in a competitive market where paid search fills the gap while organic rankings build.
- Car rental and car wash operators
- Professional consultancies and financial advisory firms
- Trades and home service providers
- E-commerce companies
- Health and wellness businesses
- Local retailers and hospitality businesses
The Process
How We Set Up and Manage Your Google Ads Campaign
01
Step 1: Discovery Call
We talk through your business, your service area, your ideal customer, and what a successful enquiry looks like. This shapes every decision that follows.
02
Step 2: Keyword Research and Campaign Strategy
We find the search terms your customers are actually using, separate high-intent ones from the noise, and build a campaign structure around them. You see the plan before any budget is committed.
03
Step 3: Campaign Build
Ad groups, match types, negative keyword lists, ad copy, extensions, and bid strategy. Built to put your budget in front of the right searches and away from the wrong ones.
04
Step 4: Conversion Tracking
We install tracking for calls, forms, and any action that represents a real enquiry. No campaign goes live without it.
Why RunWeb
Why Small Businesses Trust RunWeb With Their Google Ads
We Optimize for Enquiries, Not Clicks
Click-through rates and impressions look good in a report. Enquiries and cost per lead pay your bills. We track what matters and tune campaigns around it.
One Person For Campaigns and Managing
No account managers, no handoffs. The specialist who sets up your campaign is the one adjusting bids, copy, and keywords every week.
No Contracts Trapping You In
Rolling monthly agreements with no minimum term. If results stop coming, you're free to leave.
Reports You Will Actually Read
A short, plain-language monthly report covering spend, conversions, cost per lead, and what we're testing next. No 40-page PDFs.
We Tell You If the Budget Isn't Enough
If your market needs more than you're putting in, we say so before you start. We don't take money for campaigns that can't realistically deliver.
Same-Day Replies, Every Time
Campaigns are live and spending your money. You message us, you hear back the same day. Always.
The RunWeb Difference
A campaign that earns its budget and one that burns it look identical at launch.
A campaign that earns its budget and one that burns it look identical at launch.
The difference shows up at month three
| Many Google Ads Agencies | RunWeb | |
|---|---|---|
| Account ownership | Agency-owned in some contracts | Yours entirely, always |
| Conversion tracking | Often incomplete | Verified before any campaign goes live |
| Negative keywords | Monthly review at best | Active management throughout every month |
| Ad copy testing | Same ads running for months | Documented testing with clear hypotheses |
| Reporting | Impressions and clicks | Spend, conversions, and cost per lead |
| Management fee | Often buried in total cost | Stated separately and clearly upfront |
| Response time | 2 to 5 business days | Same-day |
| Contract | 6 to 12 month minimum | Rolling monthly |
What Our Clients Have to Say About Us.
Pricing
Everything That Comes With Our Google Ads Management
Campaign strategy and build. Keyword research. Ad copy. Conversion tracking. Landing page review. Ongoing optimization. Monthly reporting. View our service packages to see how Google Ads management fits into your wider digital marketing plan. Plans start from $99/month.
View Our Service Packages →
First Campaign or Failing Campaign.
We Start From Where You Are.
No local presence yet?
Never Run Google Ads Before?
We set up your campaign from the ground up. Strategy, build, tracking, and launch. You start with a proper foundation rather than finding out six months in that nothing was configured correctly.
Get Started →GBP set up but no results?
Tried Google Ads but Wasted the Budget?
We audit the existing campaign, show you exactly where the spend is going wrong, and rebuild it around what your business actually needs to produce. CTA: Request a Free Campaign Audit
Get Started →Common Questions About Our Google Ads Management
How quickly will I see results from Google Ads?
Clicks start arriving within hours of launch. Meaningful data takes two to four weeks to accumulate. A properly managed campaign should be producing consistent enquiries within the first 4 to 8 weeks.
What is the difference between Google Ads and SEO?
Google Ads delivers immediate visibility by paying for placement at the top of results. SEO builds organic rankings that earn traffic without a cost per click. Ads stop producing when the budget stops. SEO compounds over time.
How much should I spend on Google Ads?
That depends on your industry, your service area, and what an enquiry is worth to your business. We discuss realistic budgets during the discovery call based on your specific market.
Do you guarantee specific results?
No. Any agency that guarantees a specific number of leads before seeing your campaign data isn't being straight with you. We guarantee a clear strategy, proper setup, consistent management, and transparent monthly reporting.
Can I see exactly where my budget is going?
Yes. You have full visibility into your account and receive a monthly report covering spend, enquiries, cost per lead, and every significant change we made.
What happens if a campaign isn't performing?
We tell you. If a campaign isn't meeting targets after a proper testing period, we identify why and adjust the strategy. We don't continue charging a management fee for a campaign that clearly isn't working.
Do you work with existing Google Ads accounts?
Yes. We audit the existing account, show you what's been wasting budget, and take over management with a clear improvement plan.
What types of Google Ads campaigns do you manage?
Search campaigns for businesses targeting people actively searching for their service. Display for retargeting visitors who didn't convert. Performance Max for businesses wanting broader automated reach. We recommend the right types based on your budget and goals.
Can I run Google Ads and SEO at the same time?
Yes, and for most businesses it makes sense. Ads cover you immediately while organic rankings build. Once SEO produces results, the ads can be scaled or redirected without losing overall visibility.
How do I cancel if I want to stop?
Rolling monthly agreements with no minimum term and no exit fees. We keep clients by producing results, not by making it difficult to leave.
Is Google Ads worth it for a small business?
Yes, when managed correctly. Proper conversion tracking, targeted keywords, relevant landing pages, and consistent optimisation are what separates a campaign that pays for itself from one that drains budget.
Your competitors are running ads right now. Every day without a campaign is a day they take enquiries that should be yours.
Tell us what your business does and where your customers are. We'll show you what a properly managed campaign looks like for your market.