“I’ve been working with RunWeb since 2019 for web design & SEO and it has been a pleasure. I have referred them to a dozen people and all of them have been very glad that I made that recommendation.”
PPC Advertising That Puts Your Business in Front of People Ready to Buy
SEO builds your visibility over time. PPC puts you in front of the right people today. Whether that’s someone searching Google for what you sell or someone on Facebook who fits your ideal customer profile, paid advertising gets your business in front of them first. 6+ years of hands-on paid advertising experience with 50+ businesses served across our portfolio.
Our Clients
Most Small Businesses Are Paying for Clicks That Were Never Going to Convert
Here is what we hear from business owners who have run paid ads before:
“I spent $2,000 in the first month and had nothing to show for it. The agency said I needed to wait longer.”
“I could see the clicks going up. The enquiries never followed. Nobody could explain why.”
“They kept sending reports full of impressions and click-through rates. Nobody once mentioned whether I was actually making money.”
“I handed it to a freelancer. Three months later I realised the campaigns had been running on default settings the whole time.”
PPC is the fastest way to generate leads for a small business. It is also one of the fastest ways to burn a budget when campaigns are built without intent or managed without discipline. Bad PPC costs you money every day the campaigns are live. Good PPC pays for itself.
What’s Included
Paid Advertising Built to Generate Enquiries, Not Just Traffic
We manage paid advertising across the two platforms that produce the most consistent results for small businesses. Each is run as a separate, purpose-built campaign, not a copy of the other with different placements.
Google Ads Management
Search campaigns that put your business at the top of Google when someone types in exactly what you offer. Keyword research, ad copy, bidding strategy, and conversion tracking all handled properly. Built for enquiries, not impressions.
Meta Ads Management
Facebook and Instagram campaigns that reach the people most likely to become your customers, based on who they are and how they behave, not just what they search for. Cold audiences, retargeting, and lead generation built and managed for small business budgets.
Not sure which platform is right for you? We’ll tell you before you spend anything.
Book a Free PPC Consultation →
Who This Is For
For Businesses That Need Enquiries Coming In While Their SEO Builds
We work with small business owners who want immediate, measurable results from their advertising spend and have been through at least one experience of paying an agency without understanding what they got for it.
Talk to Us About Your Budget →PPC works particularly well for:
- Financial advisory and wealth management firms
- Financial planning practices
- Car wash and car rental businesses
- E-commerce businesses
- Local trades and home service providers
- Professional consultancies and coaches
- Health and wellness practitioners
- Retail and hospitality businesses
If you’re spending money on ads and aren’t certain whether they’re working, that’s a problem we fix before we spend another dollar of your budget.
The Process
How We Set Up and Manage Your PPC Campaigns
01
Account and Audit Review
If you have run ads before, we go through your account history first. What was spent, what it produced, what was set up wrong. If it is your first campaign, we start from a clean foundation.
Account historyin progress
Spend breakdownqueued
Campaign structurequeued
Conversion setupqueued
Audit summaryqueued
02
Research and Strategy
Keyword research for Google. Audience research for Meta. Budget allocation, bidding strategy, and campaign structure mapped before a single ad goes live.
Keyword researchdone
Audience mappingin progress
Budget allocationqueued
Bid strategyqueued
Campaign structurequeued
03
Campaign Build
Ad copy, targeting, extensions, negative keywords, conversion tracking, and landing page review. Every element built with one goal: enquiries from people ready to act.
Ad copydone
Targeting setupdone
Negative keywordsin progress
Conversion trackingqueued
Landing page reviewqueued
04
Launch and First-Week Review
Close monitoring in the first days after launch. Early data tells us what is working and what needs adjusting before a significant budget is spent.
Go livedone
First-day checkdone
Early performancein progress
Quick adjustmentsqueued
Week-one reportqueued
05
Ongoing Optimisation
Weekly checks. Bid adjustments, negative keywords, audience refinements, and ad copy testing. Campaigns don’t manage themselves.
Bid adjustmentsupdated
Negative keywords+14 added
Ad copy testrunning
Cost / lead↓ 23%
06
Monthly Reporting
Spend, clicks, conversions, cost per lead. Reported plainly each month with a clear picture of what the budget produced and what is next.
Spend£842
Conversions47 leads
Cost / lead£17.91
vs last month↓ 26% cheaper
Why RunWeb
Why Small Businesses Trust RunWeb to Manage Their Paid Advertising
Talk to Us About Your PPC →
Direct Contact With the Person Running Campaigns
No account managers, no handoffs. You deal directly with the person who built your campaigns and makes the decisions on them.
We Track What Your Business Cares About
Enquiries, calls, and form submissions. Not impressions or click-through rates that sound impressive but tell you nothing about whether you are making money.
We Tell You the Truth About Budget
If your budget is not large enough to be competitive in your market, we tell you upfront. We do not take your money and hope for the best.
No Long Contracts
Rolling monthly agreements. No minimum term, no exit fees. We keep clients by producing results they can see in their inbox, not by trapping them in a contract.
Reports You Will Actually Read
A short, plain-language monthly report covering spend, conversions, cost per lead, and what we are testing next. No dense PDFs.
Same-Day Replies, Every Time
You can reach us when something needs attention and we get back to you the same day. Campaigns are live and spending your money. We treat them that way.
The RunWeb Difference
Most PPC agencies sell the same retainer. Here’s where we don’t.
| Many PPC Agencies | RunWeb | |
|---|---|---|
| Who manages your account | Junior account manager | Person who built the campaigns |
| Response time | 2 to 5 business days | Same-day |
| What they optimise for | Clicks and impressions | Enquiries, calls, and leads |
| Keyword research | Often templated from similar clients | Built around your specific business, market, and budget |
| Reporting | Dense PDF full of platform metrics | One page, plain language, cost per lead |
| Budget transparency | Spend reported, performance buried | Spend and results reported together |
| Contract | 6 to 12 month lock-in | Rolling monthly, leave any time |
| Landing pages | Often your problem to sort out | Reviewed and flagged as part of setup |
| Campaign structure | One campaign, broad targeting | Split by intent, audience, and goal |
As Seen In
What Our Clients Have to Say About Us.
What’s Included
Everything That Comes With Our PPC Management Service
From account setup and keyword research to ongoing optimisation and monthly reporting, we handle every part of the process. View our PPC packages to see how deliverables break down by tier and platform. Plans start from $99/month.
View PPC Packages →New Campaign or Failing Campaign. We Start From Where You Are.
Never Run Paid Ads Before?
Start From Scratch
We set everything up from scratch. Strategy, build, conversion tracking, and launch. You start with a proper foundation rather than discovering six months in that nothing was configured correctly.
Get Started →Tried Paid Ads and Wasted the Budget?
Campaign Rebuild
We audit the existing campaigns, show you exactly where the spend is going wrong, and rebuild them around what your business actually needs to produce.
Request a Free Campaign Audit →Common Questions About Our PPC Services
How quickly will I see results from PPC?
Google Ads can generate enquiries within days of going live if the campaigns are set up correctly. Meta Ads typically take two to three weeks to exit the learning phase and produce consistent results. Unlike SEO, PPC does not require months of compounding before it produces results.
How much should I budget for PPC?
The right budget depends on your market, your location, and the cost of clicks in your industry. We tell you what is realistic for your goals before we start. We do not take on campaigns where the budget is too small to be competitive.
Do you manage Google Ads and Meta Ads together?
Yes. We manage both platforms. We can start with one and add the other, or run both from the beginning depending on your goals and budget.
What is the difference between Google Ads and Meta Ads?
Google Ads appear in Google search results, targeting people actively searching for what you offer. Meta Ads appear on Facebook and Instagram, targeting people based on who they are, their interests, and their behaviour. Both can produce leads. The right choice depends on how your customers make purchasing decisions.
What happens if the campaigns are not generating leads?
We identify the problem and fix it. If the issue is ad copy, we change it. If it is targeting, we adjust it. If it is the landing page, we flag it. We do not keep spending your budget on campaigns that are not working and report on impressions instead.
Do I need a new website before running PPC?
Not always. But the page your ads send traffic to needs to be clear, fast, and built to convert. If your current site has problems that would undermine your campaigns, we tell you that before you spend anything.
Will you write the ad copy?
Yes. Ad headlines, descriptions, and any copy on dedicated landing pages. Written for the specific intent of the person clicking the ad, not copied from your homepage.
Can you take over campaigns that are already running?
Yes. We review the existing account, identify what is working and what is not, and take over management from wherever things currently stand.
What does your monthly reporting cover?
Spend, clicks, conversions, cost per lead, and what we completed and are working on next. Reported in plain language, not a 40-page PDF of platform metrics.
Is there a minimum contract?
No. Rolling monthly agreements with no minimum term and no exit fees. We keep clients by producing results, not by locking them in.
Every day your competitors are running ads. Every click they get is one you don’t.
Tell us about your business and we’ll show you where paid advertising fits, what it would cost to run campaigns properly, and what a realistic cost per lead looks like for your market.